Reacting to increasing consumption and production and to the resulting pressures for further efficiency, the establishments of capitalism began to reorganize toward the end of the nineteenth century. "New capitalism" is a social political order of society characterized by unequal distribution of wealth. As new firms had been small, now, as new firms grew and their need for capital increased, they began to incorporate. A stockholding rentier class emerged and encouraged capitalism through friendly legislation. …showed first 75 words of 368 total…

…showed last 75 words of 368 total…greater efficiency. The correlation between industrial growth and capitalist expansion was seen as a natural development in the capitalist system which was showering its benefits on all classes of society. Big business is too often the enemy of the people, behind the destroying of important values by media advertising, and the mercantile machine. More than to simply cover a profit, consumerism is the means by which the New Capitalism maintains control of its buying public.