Strategic Analysis of Jet Blue Airlines: Executive Summary, Financial, Internal and External Industries, Competitors, Substitutes, and Stategies.
Title: Strategic Analysis of Jet Blue Airlines: Executive Summary, Financial, Internal and External Industries, Competitors, Substitutes, and Stategies.
Category: /Business & Economy
Details: Words: 7872 | Pages: 29 (approximately 235 words/page)
Strategic Analysis of Jet Blue Airlines: Executive Summary, Financial, Internal and External Industries, Competitors, Substitutes, and Stategies.
Category: /Business & Economy
Details: Words: 7872 | Pages: 29 (approximately 235 words/page)
Strategic Analysis of Jet Blue Airlines
 Executive Summary
 JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service.  The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service.  Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in 
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)Aviation Daily
 Winners' Circle (2001)Travel Agent Magazine
 Top Ten Entrepreneurs (2000)Business Week
 Travel Industry Innovator (2000)Time
 25 Most Influential Executives of 2000Business Travel News
 Top 20 Most Influential People In Aviation (2000)Aviation Daily
 Winners' Circle (2000)Travel Agent Magazine
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 JETBLUE AIRWAYS TRAFFIC RESULTS
 
 October 2002  October 2001  % Change
 
 Revenue passenger miles (000)       642,147      299,784    114.2
 Available seat miles (000)          792,629      415,201     90.9
 Load factor                            81.0%        72.2%     8.8 pts.
 Revenue passengers                  549,612      257,484    113.5
 Departures                            4,307        2,270     89.7
 
 
 
 YT-D 2002   Y-T-D 2001   % Change
 
 Revenue passenger miles (000)     5,460,109    2,530,332    115.8
 Available seat miles (000)        6,566,666    3,252,810    101.9
 Load factor                            83.1%        77.8%     5.3 pts.
 Revenue passengers                4,565,381    2,447,391     86.5
 Departures                           35,081       20,821     68.5
 
 SOURCE: JetBlue Airways Corporation
 
 
 
