Heckeler, Shari Women’s Studies Sex in Advertising The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged “The Pinup Girl”. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces. Sexuality in advertising is now a …showed first 75 words of 1474 total…

…showed last 75 words of 1474 total…of ethical concern as long as people’s views remain diverse and companies profit from those diversities. Works Cited American Journal of Consumer Marketing. Journal of Consumer Marketing. Volume 9, (1992). American Journal of Advertising. “Journal Of Advertising.” Volume 3, (1974). Cristina, Maria. Humor And Eroticism In Advertising. San Diego, California: Royal Publications, 1996. Honey, Maureen. Herself Reappraised: The Treatment Of Women In Advertising. Madison, New York: Worth Publishers, 1993. Manaca, Luigi. Gender and Utopia In Advertising. Ligle, Illinois: Procopian Press, 1994.