communication
Title: communication
Category: /Literature/English
Details: Words: 3176 | Pages: 12 (approximately 235 words/page)
communication
Category: /Literature/English
Details: Words: 3176 | Pages: 12 (approximately 235 words/page)
Introduction
The term communication is freely used by everyone in modern society, including members of the general public, scholars and management practitioners. Baskin and Aronoff (1980) describe communication as the exchange of messages between people to achieve common meanings.
‘I think you believe you understand what you think I said, but I am not sure you realise that what you heard is not what I meant' (Matthew, G.W, 1998 communication notes). Such a quote emphasises the
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Kerry, E. K., John, B. N and Keith, E. T. (1981), “The Business of communication”, MacGraw-Hill, Sydney.
· Milton, C.R., Entrekin, L., and Stening, B.R., (1984), “Organizational Behaviour in Australia”, Prentice Hall, Sydney.
· Robbins, S.P, and Coultar, M. (1996) “Management”, 5thEdition, Prentice-Hall, New Jersey.
· Robbins, S.P. (1996), “Organizational Behaviour: concepts, controversies, and applications” 7th edition, Prentice-Hall, New Jersey.
· Robbins., S.P., Water-Marsh, T., Cacioppe., R., and Millet, B. (1994), “Organization Behavior Concepts, Controversies and Applications” Prentice, Sydney.