Why do people trust some names such as, Sony and Coca-Cola? Do these products have more features over other products? (3:66). Brands are names which give products their power. That power can make a positive image in the mind of the consumer that’s why branding is the first job that marketers consider. A brand is a mixture of feelings that goes into both directions from the brand to the consumer and the other way around. …showed first 75 words of 3236 total…

…showed last 75 words of 3236 total…a range of company product, which are Kellogg Coco Pops, Kellogg Froot, Kellogg Corn Pops and many others. A brand is an intangible that has value only in the minds of consumers. There are many factors that affect in evaluating consumer view about the brand, such as 1. Name awareness 2. Brand association 3. Product image and position 4. Brand Loyalty 5. User’s image 6. Perceived quality 7. Associated brand assets and strength 8. Relative image and positioning of competitors 9. Company image