Summary of “Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment” In “Impact of Marketing Work-place Diversity on Employee Job Involvement and Organizational Commitment,” by Susan L. Kirby and Orlando C. Richard, the authors explain how to manage work-force diversity, concerns for the procedures used, and the outcomes produced by programs perceived to be unfair. The article discusses how managing diversity is a goal of organizations throughout the United States. “Successfully implemented …showed first 75 words of 736 total…

…showed last 75 words of 736 total…of the effectiveness of diversity programs in marketing efforts” (Kirby 5). They hoped that this article increased the understanding on how important diversity management programs are in the United States if a competitive advantage wants to be achieved. Especially, as organizations increase their work force with diversity in the 21st century. Works Cited Kirby, Susan L. and Richard, Orlando C. “ Impact of Marketing Work-Place Diversity Employee Job Involvement and Organizational Commitment.” Journal of Social Psychology. 140.3 (2000): 1-8.