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Who Said You Can't Have it Both Ways?: The Double Standards of Promisquity
analyze an advertisement using feminist theories about sex, race, and class.
Title: Who Said You Can't Have it Both Ways?: The Double Standards of Promisquity
analyze an advertisement using feminist theories about sex, race, and class.
Category: Society & Culture
Details: Words: 956 | Pages: 4.1 (approximately 235 words/page)
Who Said You Can't Have it Both Ways?: The Double Standards of Promisquity
analyze an advertisement using feminist theories about sex, race, and class.
Playboy is the leading men's magazine in the world, with an 18-35 male demographic and more than 3 million copies in circulation in the United States alone, and 4.5 million worldwide. Not only do the nude photographs of women, and suggestive and provocative cartoons provide a vivid illustration of issues in the understanding of intersectionality, the magazine's influential advertisements do as well. One particular ad for LifeStyles brand condoms, for instance, vividly demonstrates two vectors of analysis in …showed first 75 words of 956 total…
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…showed last 75 words of 956 total…consumer, as well as to sell its product. Since the target viewers of this advertisement are males between the ages of 18-35, and the male (who happens to appear to be between the ages of 18-35) is the dominant character of the three in the illustration, the reader is able to relate to him and will, therefore, feel empowered and want to buy the product assuming that in doing so, this illustrated fantasy will become his reality.
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