Political Television Advertising The least effective ad that I chose I call the “Lover’s Ad”. This is not surprising in that at the time the ad was created, television advertising was in its infancy. The ad begins with a view of two hearts with an arrow crossing through it. One heart is called Ike and the other heart is called Bob. It is about Eisenhower and Stevenson running for president in 1952. The ad contains …showed first 75 words of 700 total…

…showed last 75 words of 700 total…manner that if the viewers were not familiar with Mr. Duke’s affiliations with at best questionable factions, the viewers would not feel insulted or overwhelmed with bad feelings. This ad was an effective method to disseminate negative information in a positive manner. I find the ad to be very entertaining and especially very funny. I certainly would not even consider voting for David Duke after watching that new version of the game show “Jeopardy”.