Key Points: Poor Strategic Direction - Expansion: North America: limited experience and knowledge of this market. Did not have resources and understanding required to survive Distribution Relationships - Corona: Perhaps guilty of neglecting existing relationships (Corona) in the effort to try and expand and form or strengthen other relationships (Schweppes, Budweiser, Danone etc.) Takeovers - 1994: Extended takeover battle spanning around half a year - obvious negative impacts for corporation Future Steps - 1997: Financial year ending …showed first 75 words of 182 total…

…showed last 75 words of 182 total…of the now "second largest food and beverage company in Singapore" by Ng Teng Fong's Far East Group Hindsight: Better corporate governance would have enabled Yeo Hiap Seng to pre-empt and manage family business conflicts. An understanding of the nature of the conflict and the exploration of the ways to manage the conflict could have been identified by a more competent governing body and helped to ensure the continuity and growth of the family business.