Changing audience forces media to change their ways It’s no secret. During the past 40 years, the trust that was once invested in the media has slowly declined. In a poll conducted by the Gallup Organization in November 2000, journalists and reporters were given an average to low rating for honesty and ethical standards. Professions ranked lower than newspaper reporters in this poll were insurance salesmen, advertising practitioners and car salesmen. Those who think that the …showed first 75 words of 774 total…

…showed last 75 words of 774 total…or opinions of their “customers” doesn’t agree with their “product,” they have to make a change or suffer huge loses in the absence of a significant audience. In 1997, straight, “objective” news stories accounted for only 32 percent of all stories as newspaper circulation began to increase. Newspaper websites have been increasing overall newspaper readership since 1998. According to the current trend, newspaper circulation will continue to rise until another invention modifies the public’s attitudes again.