Executive Summary         Only a block off the Queen's University campus, JJ's Café represents a gold mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, limited hours of operation and poor menu selection. Thousands of students pass by a day and yet only 31% of those surveyed had ever been inside the place.         Approaching JJ's management revealed an unwillingness to co-operate with efforts to improve their current service. With this in mind, the marketing …showed first 75 words of 3200 total…

…showed last 75 words of 3200 total…Hot Chocolate Coffee (regular and decaffeinated) Flavored Coffee (see breakfast menu) Alcoholic Beverages Draft (small-10 oz., large-20 oz., pitcher-60 oz.) House Wine (glass- 5 oz., carafe- ½ litre) Shots (1 oz.) Hot Drinks Sarah Vaughan (Kahlua, Amaretto, Rye Whiskey, Coffee & Whipped Cream) Jimi Hendrix (Brandy, Kahlua, Coffee & Whipped Cream) Jim Morrison (Dark Rum, Amaretto, Bailey's, Coffee & Whipped Cream) BB King (Grand Marnier, Amaretto & Tea) Billie Holiday (Bailey's, Kahlua, Grand Marnier, Coffee & Whipped Cream)