2.a) The product which I have elected to market is a golf club. Not just any golf club but a Driver. It is not just actually one driver but three similar drivers based on one essential club design. The brand name is “Hawkeye”. They slogan for the company is “Take dead aim.” This will appeal to golfers because the whole point of the game is to try to get the ball to go where you …showed first 75 words of 2112 total…

…showed last 75 words of 2112 total…There will also be an option to get a True Temper® steel shaft for those golfers who like a more rigid shaft and will save a few extra dollars as well. The club will come with a black leather club head cover which will have the Hawkeye logo, a red target sign with white letters across it. There will not really be a package for the product just the product itself is its own package.