Part I - CONSUMER ANALYSIS §Needs: -Convenience -Taste -Quality -Affordability -Feel good about what they are eating -Friendly, fun, casual, relaxed atmosphere §Demographics: -Age: eighteen to fifty-five -Income: Range from less than $15,000 to over $60,000 -Occupation: Range from full-time students working part-time jobs to business professionals. -Ethnicity: Caucasian Non-Hispanic - 26% Hispanic - 48% African American - 18% Other - 6% -Location of Residents: College students not living at home, students who take courses at night, people who work long …showed first 75 words of 696 total…

…showed last 75 words of 696 total…as low as possible while still providing low-fat, high quality products, which will make us slightly more expensive than traditional fast food restaurants, yet still more affordable than sit down restaurants. -For example, our Mile High Burger will be priced at $3.50, our Veggie Burrito at $3.99, and our Zesty Beef Pockets at $5.50. We have Grilled Veggie Salads at $4.45 with an option to add grilled chicken for $1.50. We also offer various fruit smoothies, which are priced at $2.99.