Credibility is an imperative requirement for communication effectiveness. No doubt, I must have the expertise to make the presentation. During the presentation, I should have adequate knowledge in the subject area and be perceived as having high credibility in the eyes of my client. Erosion of my credibility can quickly spell disaster in the conference room. In order to enhance my credibility, there are many specific behaviors that I can use for my presentation. The …showed first 75 words of 969 total…

…showed last 75 words of 969 total…may lead individuals to dislike each other, be offended by each other, lose confidence in each other, refuse to listen to each other, and disagree with each other, as well as cause a host of other interpersonal problems, which in turn lead to restricted communication flow, inaccurate messages, and misinterpretations of meanings (Whetten & Cameron, 219).¡¨ Finally, enhancing my credibility not only facilitates the communication process, but also makes the presentation experience more pleasurable for both parties.