Abstract A potentially profitable use of hypertext is hidden in plain sight. But the hard fact remainsŠhypertext, or to be more specific, hyperfiction, is still not considered "mainstream." The fact that Babylon 5, ostensibly, turned a profit on what was virtually a hypertext work, begs the questionŠwhy hasn't the hypertext world turn a profit yet? This proposal hopes to answer the question by suggesting a new use for hyperfiction. This is an obvious attempt …showed first 75 words of 1530 total…

…showed last 75 words of 1530 total…the product for a targeted market. As part of the product development discussion, we may outline a plot and characters that could function as the "attractor" or spine story with which to start a collaborative work of hyperfiction. Discussion could then center around the best channels in which to market the resulting product, i.e. agents, editors or publishers. The details of how the collaborative work is administered and produced could be negotiated as well.