Introduction: Ben & Jerry’s was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000.00 investment with only $4,000.00 of which was borrowed. They became popular for their innovative flavors, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yogurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience …showed first 75 words of 2096 total…

…showed last 75 words of 2096 total…good. They realize full-fat ice cream tastes better that health-claimed ice cream. Consumers follow many healthy diets, but when it comes to ice cream, they like to reward themselves with the best, and full-fat ice cream is certainly the best. There has been a return in indulgence. Restaurants have doubled dessert menus, and people are looking for rich and flavorful treats to reward themselves for working out in the gym and working long hard hours.