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BMW Group Management, Market and Strategy Analysis
Title: BMW Group Management, Market and Strategy Analysis
Category: Society & Culture / Education
Details: Words: 3375 | Pages: 14.4 (approximately 235 words/page)
BMW Group Management, Market and Strategy Analysis
BMW GROUP
OVERWIEW
BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923 BMW builds first motorcycle. In 1928 BMW bought the car factory at Eisenach, Thuringia with the license to build a small car called the Dixi. This first BMW car was developed in Munich, like all other BMW products. In 1932 BMW 3/20 was developed in Munich, in 1933 - 6 cylinder's BMW 303. Until second World War BMW showed active growth in all three branches: automobile, aero engine …showed first 75 words of 3375 total…
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…showed last 75 words of 3375 total…sales)<Tab/>16%<Tab/>13%
ROI (EBIT/assets)<Tab/>2.48%<Tab/>3.03%
DUPONT ANALYSIS /ROI
(EBIT/sales x sales/assets)<Tab/>2.71% X 0.92<Tab/>6.12% X 0.50
ROE (net profit/equity) before extraordinary result<Tab/>16.86%<Tab/>26%
ROE (after extraordinary result)<Tab/>-63.25%<Tab/>
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