| |
|
An analysis of a direct marketing campaign for a university.
Title: An analysis of a direct marketing campaign for a university.
Category: Business & Economy / Marketing and Advertising
Details: Words: 1696 | Pages: 7.2 (approximately 235 words/page)
An analysis of a direct marketing campaign for a university.
Introduction
To successfully judge the worth of this campaign it will be important to provide some parameters to work against. Direct Marketing has a number of characteristics:
(1) acquiring and retaining customers without the use of an intermediary
(2) the distribution of products, information and promotional benefits to target consumers through interactive communication in a way which allows response to be measured (Jobber, 2001)
In this critique I will be utilising the Direct Marketing Planning Process outlines by …showed first 75 words of 1696 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 1696 total…Copp, V.F. ((1997) Reinventing Direct Marketing, Journal of Direct Marketing, Vol. 11 Number 4
Evans, M., O'Malley, L. and Maurice P. (1995) Direct Marketing: rise and rise or rise and fall?, Marketing Intelligence & Planning, Vol.13 No.6
Jobber, D (2001) Principles and Practice of Marketing, McGraw-Hill Publishing, third Edition
O'Malley, L, Patterson, M and Evans M (2001) Exploring Direct Marketing, Thomson Learning, London
McCorkell, G (2002) Direct and Database Marketing, Kogen Page Ltd, London
Piercy, N (1992) Market-led Strategic Change, Butterworth-Heinemann, Oxford
Need a custom written paper?
|
|
|
