With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These …showed first 75 words of 884 total…

…showed last 75 words of 884 total…by the constant bombardment of alcohol and tobacco advertising at the ballpark. The signage should be limited or discrete at the arena or stadium, if any. With society’s bias towards tobacco companies in general, I would not be against the all out ban of tobacco advertising at sporting events or stadiums. They have no place at sporting events where health and fitness are the keys to success, not what kind of cigarette you smoke.